Wednesday, April 19, 2006

Baby, You Can Drive My Car

There seems to be no end to the variety of niche business opportunities. Recently, I had an email from a car recycling association in Wisconsin asking permission to use one of my articles which had run in a newsletter sent out by a California car recycling association. And today, I was interviewed by a writer for an article in a magazine dedicated to limousine services. Two very different niches—one major thing in common—cars!

When you think about that one common item—an automobile—and then, start to think of all the different business possibilities it becomes rather mind boggling.

Here are some examples of car related businesses:

Limousine service
Auto recycling
Auto repair
Collision repair
Specialized parts
Classic cars
Car sales
Used car sales
Windshield repair
Self serve car wash
Wearing apparel

The list could go on all day. In each of those areas (and many more), there are problems to be solved. Every problem to be solved is an opportunity waiting to be pounced on by some enterprising business owner.

A great way to build your business is to look at your own industry, your own customer base, and discover what other problems they struggle with. Define the problem, provide a solution, and your business grows. Digging deeper into the problems your current customers are experiencing provides rich mines of untapped opportunity.

"Vision is the art of seeing things invisible to others."
- Jonathan Swift

Until next time,

Caroline Jordan
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